If you are ready to open a frozen yogurt shop take a few key steps to streamline the process. Set up a detailed business plan, design your shop to stand out from the crowd and pick a prospering location to grow your venture quickly.
Create a Business Plan
Without a business plan for your frozen yogurt shop you will be dead in the water. List out a description of frozen yogurt products, serving sizes, variety of toppings offered and decide if the yogurt will be produced onsite or offsite. Include a comprehensive marketing plan, income projection, monthly overhead costs, start-up costs and how much you plan to charge for your frozen yogurt products. Choose a per-unit price by factoring in amount of profit, overhead costs and the wholesale price of ingredients. Painstakingly work through your business plan to save yourself precious time and energy in the long run. Developing a comprehensive, detailed plan now can save you headaches in the future.
Set Up Shop
Purchase a frozen yogurt machine, cash register, display containers, credit card terminals, cleaning supplies, cones and cups, tables and chairs and decorative items to ready your store for opening day. Record inventory and sales by investing in retail software. Attempting to keep track of inventory manually is too big of a challenge for any aspiring store owner. Think about the image you wish to convey. Brand your store by visualizing how you want customers to see your shop. Choose an enticing design including an easy to navigate, attractive store layout, attractive color scheme and intriguing business logo to pull in customers from the street. Make sure your shop sign can be easily spotted by street traffic.
Pick a Prospering Location
Visit potential store locations to find the right fit for your brand. Pick a spot with heavy foot traffic and steady car traffic to optimize your customer base. You might want to visit locations close to local restaurants or movie theaters to draw in potential customers. Scour downtown areas, malls and grocery stores to see where your store might fit in. Think about your experience with visiting frozen yogurt shops. What motivates you to walk into a store and buy a refreshing confectionary delight? By seeing yourself as the average customer you can better conceptualize what drives consumers to buy frozen yogurt and pick the optimal location for your new business.
Watch out for Competition
Visit your competitors to get a feel for how you can stand out from the crowd. Mimicking some aspects of a successful store can be beneficial but copying a branding strategy step by step might be the kiss of death for your new shop. Most people can spot a knock-off from a mile away. Innovate based on the inspiration you receive from competitors. Never set up shop in the same neighborhood as your competition. Most buyers will gravitate toward the established shop before visiting your new digs because people like the familiar. Open your business in a well-traveled location independent of direct competition to stand out in the eyes of the average consumer.
About the Author:
Ryan Biddulph shares tips to help you grow your new frozen yogurt shop quickly.
Are you excited to sell your home quickly? Skilled home sellers know to make the presentation all about the buyer. Resist any silly urge to rush the buyer through their thinking process. Give someone all the time they need to make their decision. Remember that you want the individual to visualize themselves owning the home. Make them feel at home the moment they step through the front door to increase the likelihood of making a sale.
Create an Inviting Mood
Home buyers want to feel comfortable in their potential new digs. Create an inviting, relaxing mood by using soft music to put individuals at ease. Consider lighting your fireplace and turning on any water fountains to blocking out any traffic noise. Altering your home environment is a little trick of the home selling trade which can increase your close rate quickly. Buying couples might find a romantic angle appealing. Place 2 champagne glasses on a table by your fireplace to play up the romantic ambiance.
Serve Up Something Tasty
Attract buyers to spend more time in your home and look around by offering them something to eat. Desserts, water, finger sandwiches, cookies and soft drinks can entice people to stick around a bit longer than originally intended. Most folks tend to follow their stomach if free food is offered up. Use this to your advantage by giving buyers something delectable to chew on while they think through your offer. Provide a waste receptacle for trash and utensils, cups and plates for neat eating.
Resist the Urge to Play up the Scent
Blow out the incense and open up the windows if you want to impress buyers. Avoid spray or plug in air fresheners too. Many people are allergic to different odors. The well-intended candle might just turn off someone who does not care for such a smell. If in doubt go with fresh air.
Find an Agreeable Temperature
Turn on the heat if it feels cold enough to wear a sweater. Trying to save on your energy bill can turn off a buyer and result in a missed sale. Use air conditioning in warm, humid environments. Adjust the temperature so that the heat or air conditioning does not kick on during a showing. Some system can be loud and distracting when they fire up. Set a comfortable temperature to influence buyers to linger around. Using this approach can keep them inside on a particularly hot or cold day.
Make the buyer see themselves as the owner of the house. The individual is no longer a guest. Let buyers keep on their shoes unless cultural or religious reasons dictate otherwise. Avoid insulting an individual by requesting them to remove their footwear. Give the buyer all the time necessary to make a decision. Leave the high pressure, fear-based approach to amateur, desperate sellers. Leave the house so the buyer can discuss the home with their partner or think through the decision without you breathing down their neck. Creating space can help the individual make a confident decision.
About the Author: Ryan Biddulph shares tips to help you show your home. If you are looking for a place to live in Kentucky he suggests searching Bowling Green Real Estate for sale.
- Image http://www.freedigitalphotos.net/
Uninspiring, bland videos litter sites like Youtube and Dailymotion. Decide to stand out from the crowd by publishing high energy videos. By creating inspiring videos you can boost blog traffic, strengthen your brand and grow sales quickly. Viewers respond to your energy on a deeper, subconscious level. Create a masterpiece by following these simple, basic tips on a daily basis.
Study Popular Videos
Popular videos hold the key to creating inspiring pieces of content. By studying viral videos you can discern what moves your readers to like and share content. Pay strict attention to details like lighting, color use and the tone of the presentation. Popular videos generally center on an inspiring message which energizes viewers to chase their dreams or solve their most pressing problems. Your success is dictated by your ability to solve problems or inspire viewers to live their dreams. Use viral videos as a foundation for your video marketing campaign. Study the pros to create professional results.
Create from Your Heart
Do not ignore the cliché. Creating from your heart inspires viewers to respond favorably to your work. High energy, heartfelt videos become popular, income-producing pieces of content because your target audience resonates with your message on a subconscious level. Have you ever been moved to tears by a video or movie? The emotions felt indicate that the creation touched your heart. Release the fear of criticism. Create from your heart. Attract a loyal video following.
Note Color Schemes
Using light colors tends to inspire viewers versus using dark colors. Assess your background. Shoot videos during daylight hours to maximize the play of light. Bright, cheery colors influence your viewers on a deeper level. This is why mega successful business chains like McDonalds use bright colors throughout their restaurants and advertisements. Picture the last McDonalds commercial you watch. You likely noted bright yellows, reds and other striking colors and imagery used to snag your attention immediately. Take a page out of their marketing book. Employ bright, attention-grabbing colors in your videos to inspire your audience.
Avoid Filler Material
Struggling video marketers try to stretch out videos to reach a set length of time. Using this strategy create dull, lifeless content. Create inspiring content. Exit stage left. Make each minute inspiring or do not bother creating the video. Create a high energy, inspiring, uplifting piece of content. Lose the idea that publishing a long, detailed video is the only way to inspire viewers. Unless you have attracted a large, loyal following you will likely bore viewers by producing videos longer than 5 minutes.
Publish videos in the range of 3 to 5 minutes to avoid dead air, silence or awkward moments.
Speak with Enthusiasm
Avoid speaking in a drone, monotone voice. Speak with enthusiasm to inspire your viewers. Observe how popular self help coaches address their audiences. These individuals shock their viewers into submission by speaking with a powerful, inspiring and overpowering voice. Speak loud and clear to captivate your audience.
Kelli Cooper is a freelance writer who blogs about all things video; she recommends you see here for more information on media replication services for your business.
Written by Mark Saghy, salesperson for the trade show exhibit company, ExhibitDeal.com
- General advertising broadcasts widely and allows potential customers to “self-select” for your product or service;
- Direct marketing means that you create methods of knowing where the customer pools are, and you cast your net in those pools.
Understanding that key difference, the question now arises: how do you convert one-time direct buyers into long-time, loyal customers?
Many volumes and treatises have been written on the topic of customer psychology, and the subject of brand loyalty is the topic of intense debate and discussion in business schools and boardrooms alike. The discussion always seems to boil down to this:
- Direct marketing and advertising campaigns are short-term efforts to interest customers in your product or service; however,
- The treatment that customers receive during and after the sale determines whether or not brand loyalty exists; and
- Inferior products and poor service cannot in the long run be compensated for by vigorous direct marketing campaigns. All that can be achieved by that approach is a high turnover of customers.
Here’s the good news: A continued direct marketing effort in conjunction with a strong product line and great service is the only time-tested way to cement brand loyalty.
In other words, direct marketing doesn’t end when the customer shows up at the door.
Direct marketing can be used to continue to build the customer relationship after the first, second and third sale. Here’s why it’s important to continue your direct marketing efforts after that first sale:
- Acquisition costs for gaining a new customer are lower than the costs of maintaining a relationship with an existing customer;
- Your ‘first sale’ customer may not know all the services you provide, and continuing to market to that relatively new customer is how you turn the first sale into the second sale, the third sale, and so forth;
- High quality printed communication materials are relatively cheap to produce if you deal with a full-service company – and these products come in a large variety. It’s perfectly reasonable to think that for every dollar you spend in printed marketing materials, you ought to be able to harvest three, four or more dollars in repeat customer sales;
- With careful monitoring of your direct marketing customer lists along with your sales results, you can increase your profitability in the following ways –
- You can tailor your direct marketing efforts based on the proven purchasing patterns of your customers;
- You can pare your lists of unprofitable (unresponsive) customers.
Understanding the importance of continued direct marketing to existing customers, you now have only to consider the wide range of tools available to you from full-service printing customers:
- Product catalogs – full catalogs or specialty lines
- Mailing inserts
Give it a try and see how these printed products can bolster your efforts to turn first-time buyers into loyal customers.
Pools can be a blast for all ages. Somewhere for the kids to splash around on a hot summer’s day; the perfect relaxation spot after a long week at work. Above ground pools are a great option if you want to test the waters of pool ownership, or if you simply do not have the money to invest in an in-ground. Like most other purchases, you have many options to choose from, and many factors to consider to ensure you get the best pool for your needs. Here are some tips to guide your purchasing decision.
Deciding on the Location
The first step in purchasing an above-ground pool is deciding where you will put it. Clearly, you do not want to place it under trees, or it will constantly be filled with debris. But, placing it near trees and/or shrubs can be a good thing since they serve as natural windbreaks. This will cut down on evaporation and heat loss. Placing the pool where it will receive maximum sunlight will help keep the pool warmer naturally, meaning you need to rely less heavily on a water heater. Even if you are not thinking about it now, you also want to keep in mind that you may want additions, such as decks and walkways.
Shape and Size
You must measure the area where you plan to place the pool to determine the size and shape. Most above ground pools for sale come in oval and round, though there are some rectangular ones. Oval pools will have less swimming space than a round pool, but its shape will allow you to maximize the available space for the pool. Oval pools enable you to swim laps or play volleyball or basketball. Round pools will cost less and be easier to install. Another consideration is oval pools require extra side-wall bracing.
Choosing a Material
Once you have nailed down the shape and size, next comes choosing the material. Your choices are steel, aluminum or resin. If you are looking for the most durable, a steel pool is your best bet. Aluminum pools weigh much less, but are naturally not as sturdy. Another drawback is that over time, it will oxidize, causing pitting in the pool and holes in the liner. These types of pools are easy to take apart and relocate. Resin models are the most expensive, but have many benefits, such as requiring less maintenance and not corroding or retaining heat like the other two types. The material allows for the pool builders to sculpt and mold features such as curved seats.
Check with your local zoning board about requirements for installing an above ground pool. In most areas, there are weight and height restrictions, and you must secure a permit for installation. Typically, there are also safety laws you must comply with post-installation, such as putting up a fence. Proceed with caution when choosing a pool company. Once pool-buying season hits, many shady dealers may try and reel you in. Beware of salesmen who speak badly about the pools that are on sale, and try to lure you into buying a more expensive one. Walk away from those who put pressure on you to sign a contract. Speaking of contracts, each expense should be clearly outlined well as the total cost and any financing arrangements.
About the Author:Kelli Cooper is a freelance writer who enjoys blogging about anything related to the home.